Video period parameters fluctuate throughout Instagram’s completely different content material codecs. The utmost allowable size for movies posted to the primary feed is often 60 minutes. This restrict permits for extra complete content material in comparison with shorter-form choices.
Understanding these size constraints is important for efficient content material technique. Optimizing movies to suit throughout the platform’s limits ensures full supply of the meant message. Traditionally, Instagram centered on shorter content material, however the platform has tailored to accommodate longer codecs to cater to numerous person wants and content material creator calls for.