The act of a celeb’s offspring assuming management of their mum or dad’s established social media presence represents a shift in digital content material creation. This motion entails having access to and managing an current platform with a considerable following, doubtlessly altering the content material technique or reflecting a generational perspective. An instance of this occurred when one in all Sean Combs’ (Diddy’s) sons managed his father’s Instagram account, influencing the web page’s route, at the very least briefly.
This transition gives a number of potential benefits. It could inject contemporary views right into a model, interesting to a youthful demographic. It might additionally streamline social media administration for the unique account holder, releasing them to give attention to different endeavors. Traditionally, celebrities have typically delegated social media duties to publicists or advertising groups; nevertheless, entrusting this accountability to a member of the family, significantly one from a distinct era, alerts a singular method to content material possession and model evolution.
