The phenomenon of a video resizing on YouTube following the completion of an commercial is characterised by the primary content material window turning into smaller than its preliminary dimensions. That is sometimes noticed on desktop platforms and cellular units. An instance can be a full-screen video reverting to a smaller, windowed format as soon as the pre-roll commercial has completed enjoying.
This conduct is important as a result of it impacts consumer expertise and viewing habits. The return to a lowered measurement can disrupt immersion and require customers to manually re-adjust the display measurement, which can result in frustration. Traditionally, this alteration in show measurement is related to the way in which YouTube’s participant manages advert integration and the rendering of video content material throughout totally different units and resolutions.