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A well-chosen designation can considerably improve discoverability and memorability. A particular and related identifier facilitates word-of-mouth referrals and improves SEO. Traditionally, artists have acknowledged the ability of branding in varied varieties, and this precept extends to digital platforms the place competitors for viewers consideration is excessive. The power to obviously talk the channel’s area of interest and inventive type via its identifier is a considerable benefit in attracting the specified viewership.