The phrase refers to a selected strategy regarding YouTube channels that prioritize advantages and entry for subscribing members. This often entails unique content material, reminiscent of behind-the-scenes movies, dwell streams, or early entry to uploads, that are made out there solely to those that pay a recurring membership charge to assist the channel.
This technique permits content material creators to ascertain a predictable revenue stream and foster a more in-depth relationship with their most devoted viewers. Advantages typically embody customized badges displayed throughout dwell chats, customized emojis, and direct engagement with the channel host, strengthening the neighborhood and inspiring sustained assist. The institution of such packages represents a shift in how creators monetize their presence, shifting past conventional promoting income towards direct contributions from their viewers.