Leveraging beforehand created content material on the YouTube platform for promoting functions entails repurposing an present video as a pre-roll commercial. This course of entails choosing an appropriate video from one’s channel and configuring it throughout the Google Adverts platform to seem earlier than different YouTube movies that customers intend to look at. As an illustration, an organization may use a product demonstration video already on their channel as a pre-roll advert to extend visibility for that product.
The benefit of this method lies in its cost-effectiveness and effectivity. It minimizes the necessity for creating new promoting materials, thereby saving time and sources. This technique permits advertisers to make the most of confirmed content material, already vetted by viewers engagement metrics, to succeed in a broader demographic. Moreover, using established content material helps preserve a constant model message and aesthetic throughout varied touchpoints.
