The phrase refers back to the utilization of Instagram’s dwell video characteristic by the musical artist Doja Cat. This performance permits her to broadcast real-time video content material to her followers. An instance consists of her broadcasting an off-the-cuff dialog with followers or performing snippets of her music instantly from her Instagram account.
This methodology of communication supplies a direct and unedited channel for the artist to attach along with her viewers. This could foster a way of group and supply followers unique, rapid entry to the artist’s ideas, performances, or bulletins. Traditionally, artists relied on conventional media shops. This platform presents self-controlled content material creation and dissemination.