A string of alphanumeric characters that, when entered throughout the checkout course of, reduces the price of renting films or reveals on the video-sharing platform. These incentives present a reduction on the usual rental value, making content material extra accessible to viewers. For example, a consumer would possibly enter a selected sequence throughout cost to obtain 20% off their chosen movie.
These incentives play a major position in attracting prospects and driving engagement on the platform. They’ll stimulate viewership, particularly for brand new releases or catalog titles. Traditionally, these have been distributed by way of numerous channels, together with electronic mail advertising and marketing campaigns, partnerships with different corporations, and promotions inside the platform itself, aiming to spice up transactions and construct buyer loyalty.