The phrase references a sort of user-generated content material generally discovered on a video-sharing platform. It describes movies the place people categorical sturdy, typically constructive, reactions to an organization, product, or service. For example, a shopper may create a video showcasing an distinctive expertise with a enterprise, utilizing emotive language to convey their satisfaction.
Such content material holds significance for organizations because it represents genuine buyer testimonials. The perceived genuineness of those movies can construct belief with potential shoppers and improve model status. Traditionally, word-of-mouth advertising and marketing has all the time been precious; this format merely modernizes that idea for a digital viewers. It supplies a direct, unfiltered perspective that conventional promoting could lack.
